OCTOBER
Tradition is evolving. Clarity should keep pace.
Fall brings rituals.
Tailgates. Homecoming. Oktoberfest. Dinner out.
Weekends with friends.
What's in the glass is changing, too.
Beer, wine and spirits now sit alongside a growing range of non-alcoholic adult beverage choices - giving you more ways to enjoy.
Innovation expands choice. Clear information helps people understand that choice.
Did You Know?
"Non-alcoholic" and "alcohol free" do not necessarily communicate the same alcohol content. What this means at the point of choice: If 0.0% matters to you, read the alcohol-content statement, not just the category term.
Learn the Difference
Ask for an NA — It's your call.
Choose AF — Know what's in your glass
More choice should bring more confidence.
The non-alcoholic adult beverage category continues to expand—with more products, brands, occasions and places to enjoy them.
NABEV helps make that growing world easier to understand and navigate through consumer education, research, recognizable symbols, independent verification and certification.
What's helping make non-alcoholic adult beverages part of more everyday occasions?
Availability matters.
So does clear information, familiar choices and experiences consumers want to repeat.
See What We're Watching
WHAT WE'RE WATCHING
When innovation expands the occasion.
We're watching how familiar fall occasions are accommodating more non-alcoholic adult beverage choices and what that expansion means for consumer navigation.
Seasonal beer: October 2026 brings more seasonal offerings, including NA/AF interpretations of traditional Oktoberfest styles.
The NABEV question is not which product wins; it is whether consumers can readily understand what is being offered and its alcohol-content proposition.
On-premise and retail navigation: As seasonal and permanent NA choices expand, watch menu placement, shelf organization, product descriptions, staff knowledge and alcohol-content communication.
Terminology: Continue tracking non-alcoholic, alcohol-free, 0.0%, zero-proof and alcohol-removed language. Treat these as consumer-navigation signals, not automatically interchangeable terms.
Government & Regulatory: Monitor the Alcohol and Tobacco Tax and Trade Bureau, U.S. Food and Drug Administration, Federal Trade Commission and relevant state developments affecting alcohol content, product identity, labeling, terminology and consumer understanding.
Government establishes the rules. NABEV helps explain what those rules mean at the point of choice.
Adjacent clarity: Monitor food and beverage recalls, packaging and labeling controversies for transferable clarity lessons. Do not equate unrelated incidents with NA/AF labeling.
Alcoholic category: Monitor moderation, serving-size, lower-ABV, packaging and labeling developments because they shape the wider beverage decision environment; NABEV remains focused on NA and AF.
Question: As familiar occasions offer more beverage choices, what information makes the decision easier?
About Us
NABEV is an independent U.S. company helping bring clarity, consistency, and trust to the growing non-alcoholic adult beverage category.
As more consumers choose non-alcoholic beverages, they are often faced with overlapping terms such as non-alcoholic, alcohol-free, zero proof, 0.0%, alcohol removed, and dealcoholized. NABEV helps simplify that landscape through consumer education, category research, standards-based guidance, and recognizable NA and AF symbols designed to make beverage choices easier to understand across retail, hospitality, menus, packaging, and digital platforms.
NABEV’s role is not to manufacture beverages, but to support the broader ecosystem: consumers, brands, retailers, restaurants, hospitality partners, distributors, and category leaders who want clearer communication and greater trust in non-alcoholic choices.
NABEV filed federal trademark applications for its proprietary NA and AF symbols on October 24, 2025. The applications have completed review prior to registration; federal registrations have not yet issued. NABEV is building toward a U.S.-focused clarity platform that combines education, independent validation, market research, and practical tools for adoption across the category.
OUR VISION
For You
To amplify the call and perpetuate the movement for modern adult refreshment, fostering a lifestyle of inclusion, wellness, and balance. “NA-Its your call” if you’re cutting back, curious or the designated driver and if you are alcohol‑free, "AF-Know what's in your glass"
Clarity, Consistency and Trust
Manufacturers/Producers
Add the symbols to product and packaging
Boost consumer confidence, clarity and trust
Grow revenue
For Manufacturers and Producers
Apply for product-specific NABEV review, certification and licensed mark use.
For Retail, Hospitality and Tourism
Use NABEV education and visibility tools to help consumers navigate certified products. Participating businesses and locations are not themselves certified.
The Independent and Federally Registered symbols for
adult non‑alcoholic refreshment
Designed for people. Powered by certification.
CLARITY MATTERS
As preferences evolve toward moderation and wellness, clarity in product labeling has never been more critical.
NABEV’s trademarked “NA” (Non-Alcoholic) and “AF” (Alcohol-Free) symbols provide a standardized, easily recognizable way to identify non-alcoholic offerings.
Beverage contains
Less than 0.5% alcohol by volume (ABV)
Beverage product contains 0.0% alcohol by volume (ABV)
DID YOU KNOW?
"Non‑Alcoholic” Doesn’t Always Mean Zero
A simple guide to NA vs AF and how to choose what’s right for you.
The 10‑Second Truth
Non‑Alcoholic (NA) usually means less than 0.5% ABV - not zero.
Alcohol‑Free (AF) means 0.0% ABV.
If zero alcohol matters to you, choose AF.
Why This Catches People Off Guard
Many people assume :“Non‑alcoholic = no alcohol.” That’s not always true.
Under common labeling rules, beverages marked non‑alcoholic can still contain small amounts of alcohol enough to matter for some people, maybe you.
WHEN DIFFERENCE REALLY MATTERS
Even trace alcohol can matter if you are:
Pregnant or trying to conceive
Taking medications labeled “avoid alcohol”
Managing liver disease or other medical conditions
In recovery or living alcohol‑free
Following religious or personal abstinence
In safety‑sensitive roles
If any alcohol is a concern, AF is the safer choice.
Friendly Note: This is for general education only and does not replace medical or professional advice.
A Quick Note on Drink Types
Beer
-
Often brewed normally, then dealcoholized
-
NA usually = <0.5%, not zero
Wine
-
Typically fermented first
-
Alcohol is removed later, often not zero
Spirits & alternatives
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Can be NA or AF depending on formulation
-
Always check the ABV
Clinical & Lifestyle Guidance
Choose AF (0.0%) if:
-
You must avoid any alcohol, even trace amounts
-
Your medication label says “avoid alcohol”
-
You are pregnant or trying to conceive
-
You follow strict religious or ethical abstinence
-
You are in recovery or prefer zero‑tolerance
NA (≤0.5%) may be acceptable if:
-
You are a healthy adult
-
Trace alcohol is not a concern for you
-
Your clinician or pharmacist has confirmed it’s appropriate
Be informed
Where NABEV Comes In
NABEV exists to bring clarity and confidence to alcohol‑content claims.
(Look for the symbols soon)
Verified <0.5% ABV
Verified 0.0% ABV (ethanol not detected above a defined lab limit)
NABEV does not make beverages and does not perform lab testing, it certifies verified alcohol‑content claims using independent laboratories.
